Your engagement rate is determined by calculating the average number of engagements on up to 100 pieces of content (excluding Instagram stories) from the past 12 months, excluding the last 30 days. This sum is then divided by your follower count and multiplied by 100 to get the percentage.
If you click on the question mark icon next to your engagement rate, you will be able to see a detailed breakdown of where we are pulling these numbers from:
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